Masterclass in Social Media
Social Media offers businesses a way of reaching, engaging and interacting with their customers.
From driving sales, understanding analytics, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how your business can utilise Social Media effectively.
We will cover the following topics:
• Choosing the right social media platform(s) for your business
• Understanding the demographics & psychographics for each social media platform
• Effective use of social media analytics
• How to use Social to increase awareness of your brand, as well as to strengthen your brand associations
• How to use it to gain insight into your target markets and conduct Market Research
• How to use your social media to drive sales (and help your content – SEO